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XL Axiata Won International Award for Successfully Implementing Customer Value Management
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XL Axiata CEM Awards: XL Axiata Group Head of Marketing Strategy & Analytics, Dheeraj Kumar (right) received the 15th Annual Customer Experience Management award at the 2020 Telecoms Global Summit in London at the end of January 2020. XL Axiata won first prize in the Best-in-Class Example of Return on Investment (ROI) category

Jakarta, February 20th, 2020, PT XL Axiata TBK (XL Axiata) started off 2020 by winning an award in the “15th Annual Customer Experience Management in Telecoms Global Summit 2020” in London at the end of January 2020. XL Axiata won the first prize in the Best-in-Class Example of Return on Investment (ROI) category, becoming the only company from Asia to win award in the international event.

XL Axiata President Director & CEO, Dian Siswarini, said, "Thank God, alhamdulilah, this is a proud moment for XL Axiata. We gained recognition for our success in accomplishing data-based operational efficiency while also bringing customer experience in a competitive market. This award will encourage us to continue improve the company's performance and quality of service, in providing both superior network infrastructure and innovative services to accommodate the needs of customers from all segments."

The Best-in-Class Example of Return on Investment (ROI) award was given for the success of the initiative carried out by XL Axiata by means of customer value management, based on analytics through single visualization platform. This platform is supported by data analysis and modelling tools based on artificial intelligence, to integrated various data from internal and external sources, including market data, customer experience data, and network data such as billing/ probe/ OSS. As the result, ROI in main areas are significantly increased.

The “15th Annual Customer Experience Management in Telecoms Global Summit” is a global competition involving many leading telecommunication brands from all over the world. This annual event has an important role in driving improvement of service quality in telecommunication industry globally. Sponsored by Huawei, the awarding event focused on a theme of customer experience with strong influence on return of investment, personalization, and customer engagement tools. Winners in each category were decided by a panel of jury representing CX Network, Telenet, Jazz and Huawei Technologies Co., Ltd.

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