Kupang, September 27, 2025 — XLSMART Telecom Sejahtera Tbk (XLSMART), through its brand SMARTFREN, has made a significant breakthrough for the people of East Nusa Tenggara by expanding data service coverage to Kupang City. Customers in the region will have access to faster and more reliable 4G LTE and VoLTE access. On Saturday (27/9), SMARTFREN held a sporting event titled the SMARTFREN Fun Run 2025 to express our gratitude to the community for its warm welcome. Kupang is the 18th city for this nationwide series, which has already proved successful in several other cities around Indonesia. Carrying the spirit of "Together, Moving Forward Without Limits" the event integrates the advancements of digital connectivity with a healthy lifestyle and community togetherness.
Chief Marketing Officer of SMARTFREN XLSMART, Sukaca Purwokardjono, stated, "The presence of SMARTFREN services in Kupang represents a significant expansion of the XLSMART network. In accordance with our vision of equitable digitalisation in Indonesia, we are committed to delivering fast and reliable internet services, bringing connectivity to previously unreachable areas. This new service now serves 21 regencies and several strategic districts, including Kota Raja, Kelapa Lima, Oebobo, and other areas."
To support network expansion, XLSMART enhanced network capacity, enabling customers to enjoy more stable internet services, lower latency, and higher VoLTE call quality. Internal data also showed a 13% increase in data traffic following the network upgrade, demonstrating the community's enthusiasm for the new service.
SMARTFREN Fun Run 2025, held at the NTT Governor’s Office, was officially opened by Chief Marketing Officer SMARTFREN XLSMART, Sukaca Purwokardjono, and successfully attracted more than 500 runners from various communities. The event was also attended by several XLSMART leaders, including Division Head of Product & ARPU Management SMARTFREN XLSMART, Astiyanto Muktiwibowo, Division Head of Brand Communication SMARTFREN XLSMART, Edtine Pamilien Gensana, Deputy Regional Sales Bali Nusra SMARTFREN XLSMART, Kristyawan Adi Sunaryo S.Ab, Head of Sales XLSMART NTB Area, Donny Darmawan, and Head of Sales XLSMART NTT Area, Bony Hendra.
The event, which commenced at 05.30 AM WITA, featured a 5K run, a live entertainment stage, a local MSME bazaar, and door prizes worth tens of millions of rupiah. Many partners, including Wonhae, Sunpride, Makarizo, Fitbar, Hydroplus, AQUAVIVA, Sagiko, Sari Roti, Milo, Swiss-Belcourt Hotel, Paguyuban Sinarmas, and Relt Sport Apparel, also took part by providing special promotions and engaging activities for the Kupang community.
According to Sukaca, SMARTFREN Fun Run 2025 is not only a sporting event, but also a platform for presenting SMARTFREN's latest services and digital innovations to the community. With the availability of fast internet access, digital products, and this event, SMARTFREN aspires to raise awareness of the relevance of technology in daily life while emphasising its role in supporting a healthy and productive lifestyle.
On this occasion, SMARTFREN also launched its flagship product, UNLIMITED SUKA-SUKA, a versatile internet package designed to meet the needs of workers, entrepreneurs, students, and digital creators. This product reflects the spirit of "Together, Moving Forward Without Limits," demonstrating XLSMART's commitment as a partner in Indonesia's digital transformation. With the successful organising of Fun Run 2025 in Kupang and continuous network expansion, XLSMART will strengthen its collaborations with local governments, businesses, and communities to achieve greater social and economic impact through increased connectivity and inclusive technology use.
SMARTFREN Expands Network in Bulukumba, Fun Run 2025 Adds Excitement to Expansion
Alongside Kupang, XLSMART, through its brand SMARTFREN, has officially expanded its data services to Bulukumba Regency in South Sulawesi. Residents in Bonto Bahari, Bontotiro, Bulukumpa, Gantarang, Hero Lange-Lange, Kajang, Kindang, Rilau Ale, Ujung Bulu, and Ujung Loe are able to enjoy faster, more stable, and reliable 4G LTE and VoLTE services on the XLSMART network. This expansion shows the company's commitment to achieving equitable digitalisation throughout Indonesia, which aligns with the spirit of "Together, Moving Forward Without Limits."
SMARTFREN held SMARTFREN Fun Run 2025 at Anjungan Pantai Merpati, Bulukumba, on Sunday (28/9) to express their appreciation for the community's enthusiasm. This was the 19th event in the national series, and it drew over 500 people from various areas and social backgrounds. The event featured a 5K run, a local MSME bazaar and door prizes worth tens of millions of rupiah, demonstrating SMARTFREN's commitment to the development of the local creative economy. The ceremony was attended by Muhammad Natsir, Regional Head Sulawesi SMARTFREN, and Tommie Pasoreh, Head of Premium Segment Product Management SMARTFREN XLSMART.
"The expansion of the SMARTFREN network in Bulukumba through XLSMART is an important step towards allowing the community to enjoy fast and reliable internet services, We intend to extend connectivity to previously underserved areas, in line with our commitment to achieving fair digitalisation throughout Indonesia.” said Muhammad Natsir. On this occasion, SMARTFREN introduced UNLIMITED SUKA-SUKA, a versatile internet package that boosts the productivity of workers, entrepreneurs, students, and digital creators.
About XLSMART
PT XLSMART Telecom Sejahtera Tbk (“XLSMART” or “IDX: EXCL”) is the newest integrated telecommunications company in Indonesia, formed from the merger of PT XL Axiata Tbk, PT Smartfren Telecom Tbk, and PT Smart Telecom. Carrying the spirit of "innovation with heart," XLSMART is here to lead Indonesia's digital era by providing inclusive, reliable connectivity, and being ready to face the future for more than 82.6 million customers across Indonesia.
With a legacy of technological excellence and customer service from two major companies, XLSMART combines the expertise of XL Axiata in mobile services and remains part of the Axiata Group, as well as Smartfren's innovations in 4G, VoLTE, and eSIM services as part of the Sinar Mas Group.
With the tagline “Bersama, Melaju Tanpa Batas” (Go Beyond, Together), XLSMART is dedicated to delivering digital inclusion, national progress, and long-term value for Indonesia. (For more information, visit www.xlsmart.co.id )
For media inquiries, please contact:
Reza Mirza
Group Head Corporate Communications & Sustainability XLSMART
Telp: +62 817-0007-110
Email: [email protected]