Jakarta, May 30 2025 – PT XLSMART Telecom Sejahtera Tbk (XLSMART) has once again achieved a commendable milestone by receiving accolades from credible institutions/organizations: three main categories at the Selular Award 2025, the Marcomm Corcomm Dream Team 2025 chosen by journalists, and the Bina Mitra UMKM Award 2025. This achievement reflects the strength of team collaboration, sustainable digital technology innovation, and the positive impact of the company's CSR programs. At the same time, this reinforces XLSMART's position as a pioneer of digital transformation in Indonesia.
Director & Chief Regulatory Officer of XLSMART, Merza Fachys, stated, "This award is not merely the achievement of one individual or one work unit, but rather the result of the synergy and dedication of all elements of the company. Every contribution, whether visible or working behind the scenes, plays an important role in achieving this success. This achievement is the result of our cooperation and commitment together.”
Merza also emphasized the importance of maintaining consistency and adaptability amidst the rapidly changing industry landscape. This achievement is still just the beginning." Moving forward, we want to continue learning, listening to customers, and building a digital ecosystem that is not only competitive but also inclusive.”
Selular Award 2025: XLSMART Wins 3 Award Categories
Proving its capacity as a leader in digital technology innovation, XLSMART successfully won three awards at the Selular Award 2025, held by Selular Media Network on May 26, 2025, in Jakarta. With the theme "Embracing AI Technology for The Future," this event highlights the role of AI and digitalization in driving efficiency and quality of life.
Three categories that were successfully won:
"When technology not only solves problems but also paves new paths for the advancement of customers and business partners, that is where the true value of digital transformation lies," said Andrijanto in his speech while receiving the award.
In a panel discussion titled Capitalizing on the AI Revolution, industry representatives and regulators conveyed how the utilization of AI will disrupt various sectors, from agriculture to healthcare. XLSMART has become one of the operators deemed successful in strategically integrating this technology for business efficiency and customer satisfaction.
With this success, XLSMART positions itself not just as a telecommunications or digital company, but also as an entity that actively shapes the future of Indonesian society and the digital economy.
Recognition from three credible institutions, MIX MarComm, CFCD Foundation, and Selular Media Network, represents different dimensions: public communication, social responsibility, and technological innovation that XLSMART will continue to maintain and develop.
Marcomm Corcomm Dream Team 2025: XLSMART National Journalists' Choice
The Brand & Marketing Communication Team from XL SATU (content powered by First Media) achieved the MARCOMM CORCOMM DREAM TEAM 2025 award in the Marcomm Dream Team (Journalist Choice) category for the Fixed Broadband Internet industry. This prestigious award was organized by MIX MarComm Magazine (SWA Media Group) on Thursday (5/15), which is widely recognized in the marketing communication industry and consistently appreciates the best communication teams and practitioners in Indonesia.
This award is the result of the choice of 30 national journalists from various print and online media, such as Kompas, Tempo, Bisnis Indonesia, and Tribunnews, through a closed poll. In the selection process, journalists evaluated based on three main parameters: creativity, innovation, and originality of communication strategies, relevance to industry challenges, and the utilization of advanced digital channels. The XL SATU team (content powered by First Media) was deemed capable of effectively and innovatively addressing communication challenges in the digital era, including through the #JadiLebihTerkoneksi campaign, which was successfully executed during the transition process of the First Media brand to XL SATU. This campaign is part of the effort to maintain service consistency and facilitate access to a more comprehensive range of products, from mobile services, fixed broadband, fixed mobile convergence, to digital services that focus on the best customer experience.
This recognition not only strengthens XL SATU's (content powered by First Media) position as a brand with an outstanding communication strategy but also opens up broader exposure opportunities in the media, as well as increasing trust from consumers and stakeholders. Moving forward, the company's communication team will continue to prioritize creativity, innovation, and relevance in every campaign, maximize the use of digital channels, and strengthen strategic collaboration with the media to create impactful, adaptive communication that aligns with the ever-changing dynamics of the industry.
Bina Mitra UMKM Award 2025: XLSMART Excels in Community-Based MSME Development
Amid the onslaught of technology and market disruption, XLSMART demonstrates its commitment to empowering micro, small, and medium enterprises (MSMEs). In the Bina Mitra UMKM Award 2025 event organized by the CFCD Foundation in collaboration with the Ministry of MSMEs, the Ministry of Trade, and the Ministry of Industry, XLSMART successfully brought home:
These awards are given based on three main indicators:
"This award is an important momentum for us to continue making a social impact through the Teman Pintar Indonesia program," explained Merza. "Behind the numbers and reports, there are thousands of MSME stories that are now more empowered and connected thanks to training, coaching, and fast internet from XLSMART."
The award ceremony took place on Wednesday (5/14), at the Nareswara Ballroom, SME Tower, Jakarta, and was part of the annual national CSR agenda.