Bandung, 28 April 2025 – PT XLSMART Telecom Sejahtera Tbk (“XLSMART” or “IDX: EXCL) today marks its official establishment as a unified telecommunications entity, born from the legal consolidation of PT XL Axiata Tbk, PT Smartfren Telecom Tbk, and PT Smart Telecom. This landmark moment signifies the beginning of a bold new chapter in Indonesia’s digital era, with XLSMART poised to redefine connectivity, drive innovation, and elevate customer experience across the archipelago — including West Java, Central Java, and the Special Region of Yogyakarta. This area is one of the company's priorities as it is known to be the largest telecommunications market in Indonesia.
The President Director & CEO of XLSMART, Rajeev Sethi, conveyed this during an event held in Bandung today (April 28), "The establishment of XLSMART is a strategic step to realize our vision of connecting the people of Indonesia in a more inclusive and sustainable way. West Java, Central Java, and DIY is a key priority for us, not only because of its large number of users, but also due to its potential to drive the acceleration of the national digital economy“.
Following the merger, XLSMART focus on expanding its network coverage and service distribution in this region. Through the integration of the two distribution channels from XL Axiata and Smartfren, we strengthen our presence across all cities and regencies in West Java, Central Java, and Special Region of Yogyakarta — from city centers to suburban and rural areas.
XLSMART also reaffirms its commitment to maintaining and growing its three main brands — XL, AXIS, and Smartfren — in order to serve three different market segments more effectively. With a relevant and competitive product segmentation strategy, customers in this region can enjoy flexible service packages with large data quotas, affordable prices, access to popular digital platforms, and additional digital service bonuses.
With a robust and expanding backbone infrastructure, including mobile networks and fiber optics, we continue to advance the development of Fixed Mobile Convergence (FMC) and Fixed Broadband (FBB) services," stated Rajeev. He further emphasized that XLSMART has made substantial investments in the expansion of its 4G network and the implementation of automated network technologies to ensure a more stable and reliable service performance across the region.
In West Java, Central Java, and Special Region of Yogyakarta, XLSMART is also actively building partnerships with local governments, educational institutions such as schools and universities, and local SMEs to strengthen a more equitable and sustainable digital transformation. The advantages of digital-based customer services — ranging from chatbots to social media — further enhance user satisfaction and solidify XLSMART's position as a trusted partner in Indonesia's digital transformation.
“This isn’t just a merger. It’s a leap forward for Indonesia’s digital ecosystem,” Rajeev Sethi added. “With a new structure and identity, we are ready to be closer, smarter, and more integrated for the people of West Java, Central Java, and Special Region of Yogyakarta."
A Commitment to Indonesia’s 94.5 Million Customers
With a combined market share of 25%, projected proforma revenue of IDR 45.8 trillion, and a customer base of over 94.5 million[1], XLSMART aims to become the most loved company in Indonesia by 2027.
“Our focus remains crystal clear: our customers,” emphasized Rajeev. “We’re building a company that listens better, moves faster, and serves smarter. Whether in big cities or rural areas, XLSMART is here to ensure that every Indonesian has access to the tools, networks, and experiences that matter,” he added.
Unveils XLSMART’s Corporate Identity
XLSMART also introduces its new corporate identity, a powerful reflection of its purpose and ambition. The brand’s visual mark—the Infinity World logogram—represents limitless connectivity and endless opportunity. It symbolizes a dynamic gateway to new possibilities, reflecting XLSMART’s commitment to expanding horizons across Indonesia and beyond.
Its tagline, “Bersama, Melaju Tanpa Batas” (“Go Beyond, Together”), captures the spirit of the merger—an invitation for customers, communities, and partners to journey forward as one. The brand’s personality is bold, thoughtful, collaborative, and enabling—brought to life through dynamic design and purpose-driven messaging.
“Our new identity reflects not just who we are, but what we aim to build—an Indonesia that thrives in the digital age,” said Rajeev Sethi. “The Infinity World logogram captures our belief in progress without limits. Together with our customers, employees, and partners, we’re setting the pace for a smarter, more connected nation.”
As part of its new corporate identity, XLSMART is launching a refreshed digital presence. Customers can stay updated on the company, its products, and services through the official website www.xlsmart.co.id, and on social media via X [xlsmart_id].