GORONTALO, August 4, 2025 – PT XLSMART Telecom Sejahtera Tbk (XLSMART), through its Smartfren brand, has officially launched Smartfren services in Gorontalo. Residents in the region are able to access fast and reliable 4G LTE and VoLTE service via the XLSMART network. As a mark of appreciation for the public’s enthusiasm, Smartfren invites the community to participate in the Smartfren Fun Run Gorontalo 2025. This is the 15th visit in the Fun Run series, which takes place in various cities across Indonesia.
Smartfren XLSMART’s Chief Marketing Officer, Sukaca Purwokardjono, stated, "With the activation of Smartfren services in Gorontalo through the XLSMART network, we aim to ensure that every customer has access to fast and reliable internet services. We are expanding connectivity to previously underserved locations in accordance with our commitment to equitable digital access throughout Indonesia."
Sukaca Purwokardjono added that the expansion is part of the company's objective of expanding digital connectivity across the country. Currently, Smartfren’s network coverage reaches most areas in Gorontalo, reinforcing the spirit of “Smartfren 100% for Indonesia.”
The Smartfren Fun Run Gorontalo 2025, held at Citimall Gorontalo, drew over 500 runners from various communities and public groups. The event was also attended by Edtine Pamilien Gensana, Division Head of Brand Communication at Smartfren XLSMART, Astiyanto Tri Muktiwibowo, Division Head of Product and ARPU Management at Smartfren XLSMART, and Muhammad Natsir, Regional Head for Sulawesi and Kalimantan at Smartfren XLSMART.
The event began at 6:00 AM local time (WITA) and featured a variety of entertaining activities, including a 5K run, Zumba sessions, live entertainment, a local MSME bazaar, and door prizes worth tens of millions of rupiah. A variety of partners supported the event, including Citimall, Pristine, Zinc, Wonhae, 3Second, Scarlett, Isoplus, EJ Sport, Muraa Supermarket, Bank Sinarmas, Sunpride, Fitbar, Kopi Good Day, Erafone, Multazam Hospital, and FOX Gorontalo.
At this event, Smartfren also unveiled its flagship product, UNLIMITED SUKA-SUKA, a flexible internet package designed to boost productivity for professionals, homemakers, families, entrepreneurs, students, and digital creators. The service coincides with the spirit of "Together, Moving Forward Without Limits," emphasizing XLSMART's commitment to being a trusted partner in Indonesia's digital transformation.
Following the success of the Gorontalo Fun Run event and the ongoing service expansion, XLSMART will continue to develop collaborative strategies with local governments, MSMEs, and communities to generate broader social and economic impact through inclusive connectivity and technological empowerment.