Jakarta, August 31, 2025 — PT XLSMART Telecom Sejahtera Tbk (XLSMART) successfully carried out the EcoFusion Sustainability Week program as part of its commitment to “connect every Indonesian for a better life”. The initiative is a concrete step by the company to encourage sustainable behaviours through the theme of sustainable fashion, a topic that is near to daily life, easy to understand, and relevant to today's lifestyle trends.
According to Ministry of Environment and Forestry (KLHK) data for 2023, textile waste contributes to 2.87% of Indonesia's total waste, or approximately 1.75 million tonnes per year out of an average of 70 million tonnes generated each year. Ironically, the textile industry is also one of the most water intensive, requiring up to 93 billion cubic meters of water annually. This number is 31 times the capacity of the Jatiluhur Reservoir, which contains only 3 billion cubic meters of water.
Through this initiative, XLSMART encouraged all employees to pay more attention to textile waste management and to pursue sustainable lifestyles that benefit the environment.
XLSMART Director and Chief Regulatory Officer, Merza Fachyz, stated, "Through EcoFusion Sustainability Week, we strive to emphasise that sustainability can begin with fundamental things including how we dress. Fashion is more than simply beauty, it may also have beneficial effects on the environment.
The program ran from August 19 to 22, 2025, featuring various activities such as upcycling workshops, inspirational talk shows, eco-friendly products bazaars, and digital challenges. These activities were designed not just to educate participants, but also to offer them hands-on experience with incorporating sustainable living into their daily routines.
Throughout the four day event, several key programs were held:
The initiative also included a Sustainable Art Installation, an interactive space where employees explored the concept of sustainable fashion via a mirror selfie spot, a Capsule Wardrobe Challenge, and a clothing donation dropbox for recycling.
To carry out this series of initiatives, XLSMART collaborated with external partners such as Setali Indonesia and ControlNew to provide workshops, as well as eco-friendly brands for the EcoFusion Bazaar. The collaboration presented practical perspectives on the importance of sustainable fashion while also encouraging community cohesion.
As a result of EcoFusion Sustainability Week, more than 400 pieces of clothing weighing approximately 120 kg were diverted from potential textile waste. The items were recycled through upcycling programs and eventually sold at thrift bazaars.
The initiative also achieved outstanding engagement, with 300 employees actively participating, representing 10% of the workforce. They not only attended workshops and talk shows, but also contributed clothing for recycling and engaged in digital challenges. As a result, 80% of participants reported a better understanding of eco-friendly fashion issues and expressed commitment to living more sustainably.
XLSMART highlighted that sustainability is an aspect of their long term strategy. Following EcoFusion Sustainability Week, the company will continue to raise awareness regarding sustainability issues with subsequent Sustainability Week events every 2-3 months, as well as monthly activities such as Waste Management Race. Internal channels will also be used to encourage sustainability values in employees' daily habits.
In accordance with its mission, XLSMART integrates sustainability into all business lines, including infrastructure management, product development, and workplace culture.
Concrete steps that are currently being taken include optimising renewable energy use in data centres and base stations, implementing recycling programs for devices and electronic waste, promoting green digital literacy in communities, and collaborating with government and industry partners to support Indonesia's Net Zero Emission 2060 target.
The company has a commitment to documenting every achievement and incorporating them into a long term sustainability program. As a result, the EcoFusion Sustainability Week initiatives will make a significant contribution to the global sustainability agenda.