JAKARTA, July 24, 2025. PT XLSMART Telecom Sejahtera Tbk (XLSMART), through its business arm XLSMART for business, held the BRAVO 500 SUMMIT, an international strategic forum that brought together industry players, regulators, and global technology partners on a collaborative stage. The event drew around 500 companies, 1,500 top-level executives from diverse industries, and over 30 expert speakers from the public and private sectors. BRAVO 500 SUMMIT, with the theme "Together, Advancing Without Limits," represents cross-sector collaboration to accelerate Indonesia's digital transformation towards a more competitive future. The event was held at The Ritz-Carlton Pacific Place in Jakarta (24/7).
Distinguished guests included Indonesia’s Minister of Communications and Digital, Meutya Hafid; Director General of Digital Ecosystems at the Ministry of Communications and Digital, Edwin Hidayat Abdullah; Chairman of Sinar Mas Telecommunication & Technology, Franky Oesman Widjaja; XLSMART President Commissioner, Arsyad Rasyid; XLSMART President Director & CEO, Rajeev Sethi; AWS Country General Manager Indonesia, Anthony Amni; Director of Sales Business Development at CISCO, Krisnahji Panse; and Fanly Tanto, Country Director of Google Cloud Indonesia.
XLSMART’s Director & Chief Enterprise Strategic Relationship Officer, Andrijanto Muljono, stated, “The rapid digital revolution fueled by technologies such as AI, IoT, cloud, and cybersecurity is inevitable in global industries, including Indonesia, and is profoundly changing how businesses operate. The BRAVO 500 SUMMIT is XLSMART's concrete endeavour to increase our position as a trusted technology partner for businesses by increasing cross-sector collaboration, speeding up technology adoption, and directly contributing to Indonesia's digital transformation."
Minister Meutya Hafid added “The government welcomes and appreciates the BRAVO 500 SUMMIT as a key place for encouraging the proper use of AI. This forum not only facilitates cross sectoral strategic discussions, but it also plays an important role in developing a collaborative framework for meaningful AI alignment in Indonesia."
She emphasised that Indonesia's subsequent National AI Roadmap will be based on three essential principles: inclusivity, data sovereignty, and the beneficial utilisation of technology to increase social welfare. The government intends to establish a national AI ecosystem that improves corporate efficiency while increasing digital access and literacy, particularly among women and MSMEs throughout the archipelago.
"Through collaboration like this, we can ensure that AI doesn’t belong only to those with the most resources, but becomes a tool that opens up fair and equal opportunities for all citizens," Meutya said.
Andrijanto continued “We believe that digital transformation cannot be based solely on technology. To address the expanding complexities of the digital economy, we need cross-sector collaboration, an empowering culture, and a collective spirit. This forum is a place where we can connect, educate, and elevate bringing solutions for corporations and the nation."
The BRAVO 500 SUMMIT brought together industry leaders, government agencies, and technology providers to collaborate, share ideas, experiences, and explore commercial prospects for implementing digitalisation across several sectors, hence improving operational efficiency and business competitiveness.
The forum focuses on the advancement of Artificial Intelligence (AI) and Cybersecurity as two key pillars of digital transformation, particularly in strategic industries such as mining, manufacturing, logistics, finance, and public services.
During the forum, XLSMART presented its newest digital platform, Enterprise Smart Technology & Automation (ESTA), via XLSMART for Business. ESTA is intended to make industrial activities more efficient, secure, and measurable.
The BRAVO 500 SUMMIT focused on the following key strategic topics:
More than 500 executives from major Indonesian companies, as well as over 30 global technology partners including AWS, Cisco, and Google Cloud, attended the summit. The event included keynote addresses from the Minister of Communications and Digital, panel discussions with the Director General of Digital Ecosystems, and parallel sessions with representatives from the Ministry of Energy and Mineral Resources and Health.
Andri emphasised that the BRAVO 500 forum is intended to provide strategic insights for industry leaders, establish cross-sector connections, and showcase practical ideas that can be immediately implemented to enhance company competitiveness. We aim to demonstrate that XLSMART for Business provides a comprehensive and integrated digital solutions ecosystem especially in leveraging AI and enhancing cybersecurity.
XLSMART for Business has emerged as a strategic partner in digital transformation by providing additional value that other providers may not offer. As part of a group with over 20 years of industry experience, XLSMART is supported by seasoned experts and professionals who understand the particular demands of businesses.
This strength is bolstered by ESTA, XLSMART's integrated digital platform that encourages efficiency, automation, and smarter business management. Furthermore, XLSMART collaborates with leading technology providers to establish a robust, adaptable, and sector-ready digital ecosystem.
Enterprise Smart Technology & Automation (ESTA) is XLSMART's unified digital platform to assist industrial sectors function more efficiently, securely, and measurably.
ESTA represents XLSMART's commitment to delivering adaptive and modular digital solutions that address transformation needs in key sectors such as finance & retail, natural resources, manufacturing, transportation & logistics, and public services & healthcare, providing advantages that are not present in competing platforms.
Built on a solid technological foundation, ESTA seeks to promote enterprise level digital independence. The platform provides industry specific data integration, allowing previously segregated systems to be integrated into a single interface.
XLSMART developed ESTA through direct access to source technology, eliminating intermediaries to improve cost efficiency and solution quality control. ESTA also provides cloud-native services and enterprise-grade GPU capabilities, which may be managed centrally or via EDGE Computing to fulfil customer data needs and sensitivity requirements.
ESTA's integrated edge computing and artificial intelligence allow for real-time data processing at both the core and on-site operational sites (EDGE).
Designed with a multi-tenant native architecture, ESTA allows multiple customers to use a single platform while maintaining strict logical isolation. Each client has their own system environment, which includes a dashboard, service level agreement, data structure, and service workflow that are all tailored to their individual business requirements.
ESTA's Advanced Managed Services (AMS) are a fundamental component of the platform, providing proactive, fully integrated multi-tenant operational services.
AMS supports clients with:
Besides AMS, ESTA features include:
By using ESTA, industrial players can experience operational efficiency, accelerated digitalisation, and enhanced system visibility and security.
ESTA also helps companies reduce their reliance on different vendors by combining all digital operational demands into a consistent and scalable single platform.
For more information about ESTA, customers can contact the XLSMART team via email at [email protected] or visit the official website at www.xlsmart.co.id/bisnis.