Malang, June 4, 2025 – PT XLSMART Telecom Sejahtera Tbk (XLSMART) has continued its community-based empowerment program for Micro, Small, and Medium Enterprises (MSMEs) under the Teman Pintar Indonesia initiative. This initiative, driven by the XLSMART Community, includes digital marketing/business workshops and competitions held twice consecutively in various regions for “Teman UMKM” – the term for MSMEs fostered by XLSMART.
Dani Miftahul Akhyar, Head of Corporate Communications & CSR at XLSMART and supervisor of the program, stated “To date, XLSMART has assisted 4,621 Teman UMKM in 51 cities/regencies throughout the country. We are devoted to continually encouraging digital learning for these entrepreneurs through various workshops and coaching programs, which will result in actual improvements in their business performance.”
The Teman UMKM Workshop was successfully held in Batu City, East Java, on May 31. The inaugural session was held at Ruang Bahagia Café in Batu City, in collaboration with partner Paxel, and was attended by around 50 MSMEs from diverse sectors across Batu and Greater Malang. The event featured various expert speakers, including Yossi Hendrawan Saraswanto, Head of PLUT KUMKM Batu City, who began the proceedings. Other speakers included Digital Strategist Selamet Hariadi, who discussed focused branding and marketing strategies, and Endrita Agung Wicaksono, Leader of Smartfren Community Batu, who emphasised the significance of purpose branding. Andy Anggoro, a Smartfren representative, was also there to discuss relevant digital solutions for MSMEs.
In his initial remarks, Yossi Hendrawan Saraswanto, ST, expressed, “On behalf of the Batu City Government, we fully support this program and entrust our MSME actors to be empowered through these initiatives. I also encourage participants to actively ask questions for the betterment of their businesses.”
Endrita Agung Wicaksono, who also serves on the organizing committee, explained, "The UMKM Go Digital training will be conducted in two sessions. The first will take place on Saturday (May 31, 2025), followed by the second on Monday (June 9, 2025). This is the second series of training, following the first series, which ran from July to September 2024 and successfully helped dozens of MSMEs in Batu enhance their digital business skills. The competition will provide three top-performing MSMEs an IDR 2 million development grant each, and the best content winner will receive a smartphone from XLSMART."
For more information about the Teman Pintar Indonesia program and other MSME empowerment initiatives, visit the official Instagram accounts @temanpintar_id and @temanumkm_id.
Content Creator Academy: Inspiring the Young Generation in Blitar
On Saturday, May 31, 2025, the city of Blitar in East Java witnessed the excitement of a younger generation exploring the realm of content creation. The Content Creator Academy event, themed "Secrets to Success as a Young Content Creator!" drew hundreds of attendees from high schools and universities. The event, held at Taman Djajang Aliza in Sananwetan, Blitar, was organised by XLSMART Community Blitar in collaboration with the Islamic University of Balitar (UNISBA) and the Blitar Entrepreneur Community TDA (Tangan Di Atas), and was aimed at junior/senior high school students and university students from the UNISBA community.
Dani Miftahul Akhyar, Head of Corporate Communications & CSR at XLSMART and the program's mentor, emphasised that Teman Pintar provides a practical solution for youths to utilise digital technology wisely and productively.
"This program is intended to provide young people with fundamental skills for creating creative, educative, and positive content. It’s a vital step in fostering digital creativity, which is a crucial pillar in nation-building in the information technology era,” said Dani.
Minto Santoso, Chairperson of the XLSMART Community in Blitar, inaugurated the event. TDA Blitar content creation practitioners Maftuch Yudistira and Yufi Susanto were also in attendance, sharing practical ideas on personal branding, recognising digital platforms, and creating engaging content.
Hesti Puspitasari, a representative of UNISBA Blitar, stated that this program reflects XLSMART's compassion for the younger generation. She highly appreciated the event, emphasizing that strong digital literacy is key for young people to use technology for positive purposes.
Meanwhile, Zaim Fatawi, Chairman of TDA Blitar and owner of Warung Mbok Djilah, emphasised that “content creation is more than merely going viral. It should have a good impact both personally and socially, while adhering to ethical ideals and religious instruction in Indonesian society. It is also about increasing productivity so that innovators may prosper in today's competitive environment."
As a form of appreciation, Minto Santoso provided that the top three Blitar participants would each receive IDR 3 million in cash. This is meant to inspire the younger generation to continue creating positive digital content.