JAKARTA. September 4, 2025 – To commemorate National Customer Day, PT XLSMART Telecom Sejahtera Tbk (XLSMART) announced a customer appreciation program titled "XL Special Points for Customer Day." Through this initiative, XLSMART provides a more personalized and relevant experience for all customers by sharing XL Points and SmartPoints benefits as well as special surprises across multiple service channels. As a company formed by the merger of XL Axiata and Smartfren, XLSMART strives to ensure that all customers can delight in the excitement of National Customer Day through appreciation initiatives adapted to their preferences.
XLSMART President Director & CEO, Rajeev Sethi, stated “Customer loyalty is the greatest asset for XLSMART. Therefore, on National Customer Day 2025, we are not only providing promotions, but also developing programs that deliver actual additional value. We want to keep our customers at the centre of our innovations while also establishing emotional connections with them. As a company resulting from the merger of XL Axiata and Smartfren, we believe by consistently listening to customers and implementing personalized appreciation initiatives, XLSMART will remain closer to Indonesians' hearts while strengthening the platform for sustainable growth.”
XL Customer Appreciation
XLSMART has prepared plenty of exciting programs for all customers. For loyal XL PRIORITAS customers, the special "50% Monthly Bill Discount for One Year with the Purchase of a Second Number" is available until September 2025. The offer can be redeemed at the nearest XL Centre.
Meanwhile, XL customers can redeem as few as 2 XL Points for their favourite app data packages, including WhatsApp, Facebook, Instagram, Vidio, Spotify, Free Fire, Viu, Gojek, and Grab. This exclusive program will be available through the myXL app from September 3 to 5, 2025. Customers can also get a special Customer Day internet package with 17GB for 8 days for only IDR 25,000 using the myXL app.
Additionally, XLSMART also offers a special program for its convergence service, XLSATU, through its "SEPTAKULER" (Spectacular September Surprises from XL SATU) initiative. This provides an unlimited affordable internet package with speeds of up to 1 Gbps, starting at approximately IDR 200,000 per month. Designed exclusively for Indonesian families, the program ensures that all family members remain connected at home and on the go by providing an additional Family Mobile Quota starting at around IDR 20,000 per month for 15GB. With a 100% fiber network across its coverage areas, XL SATU is prepared to provide a fast and stable internet experience. Aligned with the spirit of #FirstMediaJadiXLSATU, this program highlights XL SATU's transformation towards a more modern digital experience for Indonesian families.
XL SATU is also expanding its service reach with the "XLIM" (XL SATU Interconnecting Motor) initiative in 24 cities and the "XL Gear" (XL SATU Go Everywhere & Reach) program in 16 cities, which runs every Friday through Sunday. Furthermore, 10 customers in selected cities will receive a special "Thank You Gift" that includes co-branded personal products such as the XL SATU Lite device, tumbler, tote bag, and greeting card. Customers are invited as well to get involved in the social media campaign #SATUUntukPelangganChallenge to share their experiences with XL SATU services, with many exciting prizes up for grabs.
As part of its comprehensive appreciation efforts, XLSMART is also organising special activities at the four main XL Centres: XLC XLSMART Tower Jakarta, XLC Pemuda Surabaya, XLC Martadinata Bandung, and XLC Diponegoro Medan. Customers that visit those locations will get a "Box of Happiness" as a surprise and expression of appreciation.
Smartfren Customer Appreciation
For loyal Smartfren customers, XLSMART is running the "Serving Consumers" program, rewarding customers who redeem a minimum of 10,000 points a month with an instant prize of IDR 300,000, plus an additional 1,000 points for 2-3 consumers at each Smartfren Gallery. In addition, 100 selected Smartfren users will receive a 7 day extra data package of 5GB. XLSMART is also introducing the "SmartPoin Festival," in where points may be redeemed for vouchers from popular partners such Kopi Kenangan, KFC, BliBli, and Ismaya.
The celebration continues with Shopee and TikTok Live events featuring former JKT48 members, giving both loyal and new customers a chance to win exclusive prizes. XLSMART management, including the Board of Directors (BOD), Customer Relations, and Regional Heads, will personally serve customers at Smartfren Galleries in Jalan Sabang-Jakarta, Palembang, Semarang, Yogyakarta, and Makassar, demonstrating their commitment to direct interaction and feedback.
Further details on all programs are available in the myXL and mySF apps, official XL websites, official social media, and SMS notifications.
XLSMART remains committed to delivering the best services to customers by not only providing relevant innovations but also expanding its network throughout various cities in Indonesia. Currently, the XLSMART network serves over 82.6 million customers and is supported by over 209,000 BTS, most of which are 4G BTS, spanning locations ranging from urban centres to remote rural areas across Indonesia.