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Sharing Quota, Sharing Togetherness XL Axiata Launches the "AKRAB" Family Package #BersamaJadiLebihBaik
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Jakarta, April 14th  2021. Welcoming the month of Ramadan, PT XL Axiata Tbk (XL Axiata) has launched an innovative product that can help strengthen kinship. Intended for XL Prepaid customers, the product is called the “AKRAB Package”, an Internet package with a large quota that can be shared with family members or relatives. This package can be obtained by customers through the myXL Application as well as eCommerce platforms such as Shopee, Tokopedia, BliBli, Lazada, AkuLaku, erafone, BeliGadget, telering, JD.ID, Alfamart, Indomaret, Selular Shop.

 

(Act) Chief Marketing Officer of XL Axiata, Alfons Eric Bosch Sansa, said, “Although we are still in a pandemic situation, Ramadan will always remain a special moment for all XL users. What started from an idea of how XL can connect all family members to enjoy moments of togetherness, we present the latest innovation, the AKRAB Package. We hope that with the AKRAB Package facilitating Internet usage for families and relatives, we will continue to be able to share stories with people closest to us, according to each family’s way of coming together #IniCaraKita or This is Our Way.”

 

Alfons continued, that the AKRAB Package is one of the newest XL products targeting the family segment. This package was presented in part because since the Covid-19 pandemic occurred within the past year, it has caused everyone, including family members, to spend more of their time and activities at home with their families. With this package, we hope to help customers stay productive while carrying out their activities with their families at home.

 

There are 5 choices for the AKRAB Packages that customers can get at special prices only on the MyXL App, namely:

1. Rp  55,000/month for 2 family members, customers will receive a shared quota and a bonus personal quota of up to 28GB,

2. Rp 110,000/month for 2 family members, customers will receive a shared quota and a bonus personal quota of up to 63GB,

3. Rp 180,000/month for 3 family members, customers will receive a shared quota and a bonus personal quota of up to 144GB,

4. Rp 280,000/month for 4 family members, customers will receive a shared quota and a bonus personal quota of up to 260GB,

5. Rp 450,000/month for 4 family members, customers will receive a shared quota and a bonus personal quota of up to 460GB.

This package also provides an additional bonus direct access to unlimited quota for the applications of WhatsApp, Google Maps, Zoom, Google Meet, Google Hangout, Google Classroom, Microsoft Teams, and Office 365. In addition, customers will also get free calls and SMS to XL and AXIS numbers. Adding members and managing quotas can be done easily on the myXL App. More information about the AKRAB Package can be seen on the official XL Axiata website.

 

For those who have not yet joined to become an XL customer, the AKRAB Package’s SIM card can be bought directly from a Pulsa Store and the following XL Partners: Shopee, Tokopedia, BliBli, Lazada, AkuLaku, erafone, BeliGadget, telering, JD.ID, Alfamart, Indomaret, Selular Shop.

 

Specifically during Ramadan, there are also special offers for XL Prepaid customers who have Xtra Combo Packages, Xtra Combo VIP Packages and others, namely the Xtra Quota Ramadan package which provides Unlimited Internet experience in all applications without qouta and speed limits during Sahur & Ngabuburit (approaching Iftar). This package can be purchased by customers on the myXL and UMB Applications with prices starting at Rp 2,500/day, or Rp 10,900/7 days.

 

During the Ramadan period until the Eid holidays, network traffic is expected to increase compared to traffic on weekdays, and will increase again when entering the Eid holidays. For this reason, XL Axiata has prepared a network that can accommodate all of the increased traffic by adding up to 200% capacity compared to the daily capacity. In addition, network optimization is also carried out by looking at the possibility of movement of the public or customers. Therefore, the government policy that prohibits homebound travel during Eid will be a direction to further strengthen networks in residential areas.

 

Digital services that can help occupy customers and stay in touch with people will be widely accessed by the public. Applications that provide e-books are likely to also be widely accessed in order to obtain digital versions of the Koran and other religious books. In addition, applications that allow people to stay in touch digitally are also likely to be increasingly accessed. Ramadan and Eid traditions also encourage people to strengthen friendship. Applications that allow virtual gatherings of groups such as for online school or distance learning will also be used for families and community gatherings. The possibility of increased traffic will also occur on applications that provide entertainment and lifestyle facilities, especially those that stream music, movies, videos, and games.

 

To complement the various products that XL is introducing during Ramadan, XL also presents a virtual event that will reveal various stories from many well-known figures that have never been told before. These various events can be watched on the Instagram and YouTube accounts of @myXL. Customers can keep track of information regarding various other XL programs and have the chance to win an array of prizes on the @myXL social media account.

  • Marketing