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Strengthening Position as the Best ICT Provider in Indonesia XL Axiata Introduces “XL Axiata Business Solutions” Brand
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XL Axiata introduced the new brand “XL Axiata Business Solutions” for special services for the corporate and SME segments, replacing the old brand “XL Business Solution”. With the new brand, a number of adjustments were made, including improving the business vision and improving service quality in order to be able to compete in a tight competition.

Jakarta, August 31st 2021.Trying to strengthen its position as the best ICT service provider in Indonesia, PT XL Axiata Tbk (XL Axiata) introduced a new brand “XL Axiata Business Solutions” for special services for the corporate and SME segments, replacing the old brand “XL Business Solutions”. By bearing a new brand, XL Axiata's management also made a number of adjustments to the vision of this service with the latest dynamics and competition in the industry. This policy is part of the transformation to realize the company's vision to become the #1 Converged Operator in Indonesia. The transformation of XL Axiata Business Solutions also completes a series of celebrations for XL Axiata entering the age of 25 in an effort to Build a Digital Indonesia.

 

Director & Chief Commercial-Home and Enterprise Officer of XL Axiata, Abhijit J. Navalekar said, “Transformation is one of the steps we need to take to be able to participate in a very dynamic business and industry competition. Moreover, the demands of the business world, including SMEs, for corporate services in the midst of a prolonged pandemic condition continue to increase. Therefore, apart from rebranding, we also made various adjustments, including improving our vision and improving service quality in order to be able to compete in this business competition.”

 

Abhijit hopes that this rebranding and transformation will be able to strengthen the position of "XL Axiata Business Solutions" as one of the brands of choice for services for corporations and SMEs. In order for the vision to be able to be realized, a number of service reinforcements have been implemented, among others, by improving the performance of accelerated results by providing appropriate and valuable solutions. This is to answer the needs of customers in all industrial sectors to be able to improve business performance in the midst of increasingly fierce competition.

 

XL Axiata's Chief Enterprise & SME Officer, Feby Sallyanto added that, "The change of the new brand to XL Axiata Business Solutions is not just a change of name and logo, but the essence that we want to emphasize is in line with the 4 pillars supporting the transformation of XL Axiata; focus on expanding core business coverage, strengthening service support system capabilities, automation & digitization and driving big deals.”

XL Axiata Business Solutions will also provide appropriate and useful solutions according to client needs with easy access and use, and prioritize customer convenience in using the solutions offered. In each of its services, XL Axiata Business Solutions prepares professionals with comprehensive expertise in information and communication technology innovation to enrich client insights. In addition, XL Axiata Business Solutions provides solutions that are specifically designed according to customer needs through the implementation of digital technology and connectivity.

 

Then, XL Axiata Business Solutions is committed to provide services quickly with various access to customer services that can be reached at any time. Finally, XL Axiata's wide network coverage will complement XL Business Solutions services.

 

Currently, XL Axiata Business Solutions' customers have reached more than 3,000 companies consisting of large-scale firms as well as SMEs. The company is also engaged in more than 330 industrial sectors. Bringing a new spirit to rebranding, XL Axiata Business Solutions provides a number of attractive offers related to corporate internet connectivity, corporate productivity boosting services, as well as the Internet of Things along with exclusive consulting services that can be accessed at www.xlaxiata.co.id/bisnis.

 

XL Axiata Business Solutions continues to increase the diversity of its product portfolio according to client needs and also improve the quality of services with global standards by winning several international certificates including the MEF 3.0 CE Certificate, ISO 9001:2015 Certification, and ISO/IEC 20000-1: 2018. This service is also supported by the XL Axiata network infrastructure with a total of more than 156 thousand BTS, including more than 65 thousand 4G BTS. XL Axiata's 4G LTE network also continues to be expanded and, currently, has reached more than 458 cities/regencies in various regions in Indonesia. XL Axiata also continues to invest in fiber networks, transmission, backhaul, network modernization, and various other network upgrades to improve stability, network capacity, and data service quality in line with the continued increase in data service traffic.

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