Jakarta, 24 October 2023. PT XL Axiata Tbk (XL Axiata) through the XL Prepaid (XL) product presents the newest data package "Star Series" which is a data package with 4 package options, namely Lifestyle Beauty, Music, Online Game, Culinary, according to the interests of XL customers and the public. XL customers can get this latest data package via the myXL application, and for those who are not yet XL customers, they can buy the Star Series Starter Card on the webstore www.xl.co.id/star-series starting July 2023.
Chief Marketing Officer of XL Axiata, Alfons Bosch Sansa said, "The trend of data usage continues to increase, and increasingly data service users are becoming segmented according to their interests and needs. Based on the data we obtained, more than 70% of XL customers use their data quota to access four content regarding lifestyle beauty, music, online games, and culinary. Starting from there, we then created the "Star Series" data package with options tailored to the habits of customers and the public. Choosing a unique name also represents that this content is superior content that is our customers' favorite."
To support marketing, XL presents four influencers who are widely known by the Indonesian people, who have famous names in all four categories. They become representatives of each package which will be a special attraction for people who have not used XL to try this package. They are Vidi Aldiano (music), Yasmin Napper (beauty), Devina Hermawan (culinary), and Dyland Pros (games).
"This is one of XL Axiata's efforts to catch up with XL user growth in mid-2023. So for XL customers or people who like listening to music from Spotify, you can choose Vidi Beats, or if you like culinary, you can choose Devina Eats," added Alfons.
Star Series offers several data package options that customers can choose from with promotional prices starting from IDR. 25,000 (normal price IDR. 29,900) will get a total 7G quota with an active period of 7 days and a promo price of IDR. 54,500 (normal price of IDR. 75,000) which will get a total quota of 20GB with an active period of 30 days. The following packages are offered with other benefits;
Apart from the benefits above, customers will also get other interesting benefits for free, namely Unlimited WhatsApp and the opportunity to get exclusive merchandise from each KOL.
In order to increase awareness and education regarding affordable products from the Star Series to the public, XL is presenting the We Are More Project 2023 event with a Carvinal nuance for all family groups which will be held in several cities, starting from Bekasi which will take place on October 8, 2023 and will be attended directly by Yasmin Napper, Medan on 15 October 2023 which was attended by Dyland Pros and continued by Devina Hermawan present in Palembang on 22 October 2023. Furthermore, the We Are More Project 2023 event will also take place in Semarang with Devina Hermawan, Makassar, and Malang enlivened by Vidi Aldiano, Dyland Pros will also be present in Surabaya and Yasmin Napper will also be present in Bandung.
The We Are More Project 2023 event presents various interesting and exciting activities, ranging from culinary, beauty, and fashion bazaars, carnival games, and various competitions such as beauty and fashion competitions, online games, singing, to food decoration. With the combination of Star Series products and the Carnival concept, XL is even more confident in strengthening its position as a brand that is suitable and widely known for young Indonesian families.