Jakarta, May 21, 2025 — PT XLSMART Telecom Sejahtera Tbk (XLSMART), through its brand Smartfren, is once again organising the "SMARTFREN RUN 2025" running competition. The race will involve 5,000 runners from various towns and regions around Indonesia, with a total price of IDR 200 million and an additional special prize of IDR 100 million. The event will take place on June 8, 2025, at the East Plaza of Gelora Bung Karno (GBK) in Jakarta.
Smartfren Run 2025 is a solid move for XLSMART towards boosting its public relations while also supporting the company's aim of connecting everyone for a better life. This aligns with the new spirit of "Together, Moving Forward Without Limits," which encourages people from all walks of life to run with joy, establish a spirit of unity, and move forward without bounds towards a healthier and more positive future.
David Arcelus Oses, Director & Chief Commercial Officer of XLSMART, stated, "The Smartfren Run 2025 is the second annual running event we have organised. This event has generated considerable interest from both runners and the general public. That is why we increased the participant cap to 5,000 this year, a huge increase from 3,000 last year. It also indicates that people are becoming more aware of the benefits of a healthy lifestyle, and running has become a part of many people's daily routines. We hope that this competition continues to motivate the Indonesian public to live healthier lives and fosters a pleasant sense of sportsmanship among participants."
He also added that the event is part of Smartfren's broader engagement with its customers and the general public, confirming the company's continued commitment to being more present through meaningful and relevant activities in everyday life.
Smartfren Run 2025 will be held on June 8, 2025, in Plaza Timur in Gelora Bung Karno (GBK), Jakarta. The running competition will be split into three categories, Half Marathon, with a distance of 21.097 kilometres, is the highest category, followed by 10K and 5.5K. The race route begins in Plaza Timur GBK, continues via Gate 7, enters the HBKB/CFD area, then continues through Semanggi, Senopati, Pati Unus, Sisingamangaraja, and returns via Jl. Sudirman, re-entering Gate 7, and finishing at the starting site. The complete race route is officially certified and recorded by PB PASI after being precisely calibrated.
David added, "We would also like to convey our appreciation and gratitude to our partners who fully support the organisation and success of this substantial competition, including PASI and several other parties who we cannot name individually. Best wishes to all participants, and we hope you enjoy this moment of togetherness with us."
Participants include national athletes, running communities, prospective consumers, the general public, sponsors, colleagues, and even VIP guests. Runners are coming from various regions across Indonesia, and a number of foreign nationals have also joined to enliven the race. This event also acts as a platform to develop Smartfren's interaction with the larger community and the general public.
Registration for participants began on April 25, 2025, and due to high demand, it was closed early on May 6 following the complete booking of Half Marathon slots, after the 10K and 5.5K categories had already sold out.
The registration fees for the race are as follows:
Racepacks will be available from June 5 to 7 at the XLSMART office on Sabang Street. To learn more about Smartfren Run 2025, please visit Instagram: @smartfrenrun