JAKARTA, September 16, 2025 – Following its merger as part of PT XLSMART Telecom Sejahtera Tbk (XLSMART), SMARTFREN is strengthening its strategic direction by expanding network coverage, introducing its flagship UNLIMITED product, and enhancing customer engagement through nationwide brand activities and digital loyalty programs. This initiative corresponds with XLSMART's tagline, "Together, Moving Forward Without Limits," which represents the company's commitment to providing inclusive, competitive, and innovative services for the people of Indonesia.
Chief Marketing Officer of SMARTFREN XLSMART, Sukaca Purwokardjono, stated, "SMARTFREN is here to meet our customers' needs by providing affordable, worry free services. With expanded network coverage and integrated technology, we are seeking new customers following the merger, while also ensuring that every customer has better and more stable access in more cities across Indonesia."
Today, SMARTFREN has expanded its reach throughout Indonesia. Previously uncovered areas such as Bengkulu, Gorontalo, Central Kalimantan, Central Sulawesi, West Sulawesi, Southeast Sulawesi, Sumbawa, and East Nusa Tenggara are able to access SMARTFREN services. The integration of XL and SMARTFREN infrastructure provides wider, more stable, and reliable connectivity, opening up new options for millions of people.
Sukaca added, "In this network expansion, SMARTFREN offers its flagship UNLIMITED product with a Worry-Free theme. The primary appeal is worry free internet without the concern of running out of quota, making UNLIMITED a customer favourite. Complementing this are Nonstop packages and a variety of quota based plans. Currently, all active service packages come with free calling bonuses to all SMARTFREN, XL, and AXIS numbers, ensuring customers are always connected.
In order to foster customer satisfaction, SMARTFREN is providing innovative digital experiences. SARAH, an AI powered chatbot, is available 24/7 to assist customers whenever they need solutions. Meanwhile, the mySF app continues to evolve, with new features including instant payments, digital content, reward points, and exclusive promos. All of these advances are intended to make customers feel more convenient, comfortable, and closer to SMARTFREN services.
SMARTFREN regards customer loyalty as more than just products and services, it is also about emotional connection. That is why SMARTFREN actively runs initiatives that bring the brand closer to and more involved with its customers. Programs such as the SMARTFREN Fun Run, which will be taking place in 35 cities by the end of 2025, and the Malam 100 Cinta concert, which presents Indonesian arts and culture, serve as meeting points for SMARTFREN and its customers, creating shared moments in line with the tagline "SMARTFREN 100% for Indonesia," Sukaca added.
Overall, XLSMART currently serves over 82.6 million users in Indonesia. By the end of the second quarter of 2025, XLSMART had more than 209,000 BTS, representing a 28% increase over the same period last year. XLSMART is attempting to improve both network quality and customer experience. This solid infrastructure base is vital to providing equitable, high quality, and competitive services.
About XLSMART
PT XLSMART Telecom Sejahtera Tbk (“XLSMART” or “IDX: EXCL”) is the newest integrated telecommunications company in Indonesia, formed from the merger of PT XL Axiata Tbk, PT Smartfren Telecom Tbk, and PT Smart Telecom. Carrying the spirit of "innovation with heart," XLSMART is here to lead Indonesia's digital era by providing inclusive, reliable connectivity, and being ready to face the future for more than 82.6 million customers across Indonesia.
With a legacy of technological excellence and customer service from two major companies, XLSMART combines the expertise of XL Axiata in mobile services and remains part of the Axiata Group, as well as Smartfren's innovations in 4G, VoLTE, and eSIM services as part of the Sinar Mas Group.
With the tagline "Together, Moving Forward Without Limits," XLSMART is committed to promoting digital inclusion, accelerating national progress, and creating long-term value for Indonesia. (For more information, please visit www.xlsmart.co.id)
For media inquiries, please contact:
Reza Mirza
Group Head Corporate Communications & Sustainability XLSMART
Telp: +62 817-0007-110
Email: [email protected]