Jakarta, 20 December 2023. PT XL Axiata (XL Axiata) continues to increase its contribution to women's empowerment. One of its efforts is promoting the #PerempuanNaikKelas campaign by continuing to improve the benefits of the Sisternet application to become the #1 upskilling application for Indonesian women. For this reason, the features in the Sisternet application are also continuously reviewed and evaluated to ensure that the needs of Indonesian women are accommodated in various aspects. At the end of 2023, the Sisternet application again introduced several new features, whose creation was based on input from some parties. The introduction of Sisternet's new features was carried out directly by the Director & Chief Enterprise Business and Corporate Affairs Officer of XL Axiata, Yessie D. Yosetya, and Independent Commissioner of XL Axiata, Yasmin Wirjawan, in a special event in Jakarta on Wednesday (11/20).
Yessie said, "The results of research that Sisternet conducted in collaboration with an independent marketing research institute this year show that Indonesian women, both working and non-working women, face many challenges. Some of the most visible are living a life that does not match their interests, failing to overcome challenges, including failing in financial and business matters, and worrying about data theft that can damage their self-image. Referring to these real things in the field, Sisternet is trying to rebuild Sisternet to be able to guide Indonesian women in facing the challenges they face. One more thing, of course, is that Sisternet's efforts can encourage #PerempuanNaikKelas in all segments and ages."
Based on the same research, according to Yessie, the life goals they want include being able to be financially independent, to benefit others or the community, to inspire others, and to get a job that suits their interests. From the results of this research, Sisternet then magnifies the benefits so that Indonesian women can achieve their life goals and 'level up'. Through various efforts, Sisternet aspires to be able to help advance 1 million Indonesian women.
Following the research results, Sisternet provides some new features, namely:
• Sisternet's new look is more user-friendly and informative, complete with a variety of new features.
• Sister Writes. A blogging tool that contains inspirational stories by Indonesian women.
• Referral Code. Member-gets-member code to invite friends or closest people to become part of Sisternet.
• Point Sister. Collect points to get various rewards from Sisternet. Rewards can be redeemed in January 2024.
• Competition. Various exciting competitions with prizes of millions of rupiah.
• Tier & Mission and Daily Check-in. Loyalty program with various exciting benefits.
• Sharing Agenda. A series of online and offline classes.
"With the availability of new features in the Sisternet application, XL Axiata management hopes that this application can become a forum for Indonesian women to share and inspire each other so that they can live a more meaningful life. In addition, women can learn how to develop their hobbies into businesses, which will help them realize their dreams of being independent. In addition, Indonesian women can get access to a variety of skill-building education in a digital format, so it becomes more convenient with flexible time and location. Then, women can hone their hobbies with various competitions that are organized," Yessie continued.
First introduced in April 2015, the Sisternet website has been accessed by more than 500,000 women, with members spread throughout Indonesia. Since 2020, Sisternet has a digital application that can be accessed more easily via cell phone. As the Sisternet application continues to add features, more and more members are accessing Sisternet.
The Sisternet application is also a way for XL Axiata to increase its contribution to empowering Indonesian women. In 2024, Sisternet will provide new features again for the segment of young people, housewives, and micro, small, and medium enterprises (MSMEs), built and managed by women to encourage #PerempuanNaikKelas.